Help prospective learners find the right programme and enrolment route.
Structure each programme clearly
Explain audience, learning objectives, format, duration and entry requirements. State whether a certificate is attendance-based or accredited, and verify any accreditation claim. Avoid combining unrelated courses on a page that makes them hard to compare.
Plan the admission conversation
A short enquiry can capture programme interest and intake date. Applications, supporting documents and payments may need a separate workflow. Data about children requires particular care and should not be requested casually through campaign forms.
Work with the intake calendar
Open days, application deadlines and cohort capacity influence campaign timing. Review qualified enquiries and enrolments by programme. Update or retire pages for closed intakes so an old campaign does not send people to an unavailable offer.
Common questions
Can you promote a specific intake?
Yes. The brief should confirm dates, capacity, fees, prerequisites and who handles prospective students.
