Spend on the searches that fit your offer.
Separate useful searches from expensive noise
We group keywords by product or service intent and review negative keywords to reduce irrelevant visits. Geography, language and business hours should reflect who you can actually serve. Broad coverage without query review can consume budget without producing useful demand.
Build a relevant landing experience
An ad for a particular service should lead to a page that explains that service. We review message alignment, mobile usability and contact friction. Conversion tracking should distinguish useful enquiries from casual button clicks where possible.
Review the full cost of acquisition
Campaign reports should separate media spend from management and creative costs. We review search terms, conversion quality and opportunities to improve the offer. Account history and conversion data determine what can be concluded; a short test is not a guaranteed forecast.
What an engagement can include
- Keyword and search-intent planning
- Account and conversion setup review
- Search campaign structure
- Negative keyword and query management
- Budget and conversion reporting
Your written proposal confirms the exact deliverables, responsibilities, costs and exclusions.
How we get started
Share your objective, existing website or accounts, and the timeframe you have in mind. We’ll review the starting point, agree a practical scope and confirm what access or material is needed before work begins.
Common questions
Is Google Ads spend included in your fee?
The proposal separates advertising spend from campaign management and any landing-page work.
Can ads replace SEO?
They serve different needs. Ads can test demand quickly; SEO develops organic visibility over time.
