Make the menu, location and booking decision easy.
Put the useful details first
Offer a readable HTML menu where possible, with clear categories and current prices. A large image or PDF alone can be difficult to search and use on mobile. Keep delivery coverage, reservation rules and holiday hours accurate.
Give content a reason to visit
Highlight actual dishes, seasonal menus, lunch offers, private dining or an upcoming event. Use photos that represent what customers will receive. Link promotional posts to the relevant menu or booking information rather than sending everyone to a generic homepage.
Measure the full visit journey
Calls, directions and reservation requests can be useful signals. Coordinate with staff to understand whether enquiries become visits and whether promoted offers can be fulfilled. Separate paid media spend from photography, design and community management.
Common questions
Do we need a website if we already use Instagram?
A website gives customers a stable destination for menus, hours, directions and booking details that can also be discovered through search.
