Make itineraries, inclusions and booking conditions easy to compare.
Give each offer a clear scope
Explain destination, duration, itinerary, departure basis and what the advertised price includes. Identify items that require separate confirmation. Do not imply guaranteed availability when supplier inventory has not been checked.
Design for useful enquiries
Capture the destination or package reference, travel dates and party size when needed. Passports, payment details and other sensitive documents should use a separately approved secure process. Make the difference between an enquiry and a confirmed reservation explicit.
Keep seasonal pages current
Review departure dates, expired offers and supplier changes. Destination guides can remain useful when they answer practical questions and link to current services. Evaluate confirmed bookings and enquiry quality alongside campaign reach.
Common questions
Is a website enquiry a confirmed booking?
No. Availability, final price and booking conditions must be confirmed through the agency’s reservation process.
