Build a relationship people want to stay subscribed to.
Start with audience quality
We review how subscribers joined, what they expect and which groups need different messages. A permission-based list is a stronger starting point than a large unverified database. Unsubscribe and preference handling should be clear from the first campaign.
Create a simple sending programme
A welcome sequence, useful newsletter or customer follow-up can be more manageable than a complex automation tree. We plan message purpose, timing and approved content. Sender-domain authentication and provider requirements need coordination with whoever controls DNS.
Read engagement carefully
Privacy features and automated scanning can distort opens and clicks. We focus on meaningful site actions, replies, enquiries or orders where measurement is available. The report should explain limitations rather than treating opens as confirmed readers.
What an engagement can include
- Audience and consent review
- Campaign and sequence planning
- Responsive email templates
- Sending-platform coordination
- Performance and unsubscribe review
Your written proposal confirms the exact deliverables, responsibilities, costs and exclusions.
How we get started
Share your objective, existing website or accounts, and the timeframe you have in mind. We’ll review the starting point, agree a practical scope and confirm what access or material is needed before work begins.
Common questions
Can you email a purchased list?
We assess audience permission and provider rules first. A purchased list is not automatically appropriate to use.
Are email platform fees included?
Provider subscriptions and sending costs are identified separately in the quotation.
